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Company Profiles
Learn from the failures and successes of others. Subjects include the rise of a doughnut empire and the fall of an American icon.
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Beans: Four Principles for Running a Business in Good Times or Bad
By Leslie Yerkes, Charles Decker, Bob Nelson
A SmartPros bestseller
June 2003
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The House of Klein: Fashion, Controversy, and a Business Obsession
By Lisa Marsh
Hardcover, August 2003
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Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
The story behind America’s favorite doughnut company and its astounding rise to the top
By Kirk Kazanjian
Hardcover, October 2003
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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record
Tells the inside story of the transformation of the $66B company Unilever, parent of Dove, SlimFast, Ben & Jerry's and other brands.
Hardcover, May 2003
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Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon
"The management lessons found in the book can be widely applied."
By Marcia Layton Turner
Hardcover, July 2003
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American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon
By F. Paul Pacult
Hardcover, August 2003
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Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia
In this updated, new paperback, business writer and columnist Christopher Byron details the most recent events involving Martha Stewart
Paperback, March 2003
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Business the Sony Way: SECRETS of the World's Most Innovative Electronics Giant
By Shu Shin Luh
Paperback, May 2003
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Jackpot!: Harrah's Winning Secrets for Customer Loyalty
By Robert L. Shook
Hardcover, December 2002
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Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry
By John Kador
Hardcover, September 2002
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Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands, 2nd Edition
By Stuart Crainer, Des Dearlove
Paperback, December 2002
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The Denny's Story: How a Company in Crisis Resurrected Its Good Name
By Jim Adamson
Hardcover, January 2000
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The Merck Druggernaut: The Inside Story of a Pharmaceutical Giant
By Fran Hawthorne
Hardcover, February 2003
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King of Capital: Sandy Weill and the Making of Citigroup
By Amey Stone, Mike Brewster
Hardcover, May 2002
Paperback, March 2004
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